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Products & Ingredients

Bell Launches Superfruit Flavors Line

By: Lisa Olivo

, Rodman Media

Bell Flavors and Fragrances has launched a new line of superfruit flavors. The new line is available for use in applications like beverages, smoothies, candies, gums, dressings, sauces and protein gummies. 
 
Superfruits have been studied for the benefit of various health indications, including lower cholesterol, immune system support and eye health. They are called ‘super’ because they add a level of nutritional value by being a source of antioxidants, vitamins and minerals.
 
Most of Bell’s superfruit flavors are available in oil-soluble and water-soluble, with most being WONF or natural flavors. The company said it’s also expanding the superfruit flavors line to include new offerings.
 
“The new line of superfruit flavors gives product developers the ability to pick the desired variety of superfruit flavor to meet their creative needs. They can be used to deliver a characterizing flavor to a food or beverage, or provide great background character to almost any product,” Bell’s director of flavor creative services, Aaron Graham. 
 
Some examples of Bell’s superfruit berries include: 

  • Elderberry: very sweet tart taste with earthy undertones 
  • Marionberry: somewhat tart flavor with traces of sweetness 
  • Maqui Berry: sweet and bursting with a combination of blackberries, blueberries, grapes and watermelon 
 
Other super fruits in the line include: 
  • Acai Berry 
  • Avocado 
  • Aronia Berry 
  • Bilberry 
  • Black Currant 
  • Blueberry 
  • Coconut Water 
  • Cranberry 
  • Dragon Fruit 
  • Kiwi 
  • Goji Berry 
  • Pomegranate
 For more information: www.bellff.com

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